Search Engine Optimization

Posted on 6 December, 2022 by seo sanjida

With the advent of search engines in general in the 1990s and Google in particular in 1998, the web boom began, realizing that the best way to attract traffic was to reach the top positions . SEO and SEO- related services were born here , and since then they have not stopped gaining importance.

SEO ( Search Engine Optimization ) or search engine optimization is nothing more than optimizing a website to improve its position in search engine results. In other words, trying to get our website to appear in the top positions when users search for certain words on Google.

This discipline applies techniques both inside the website (On Page) and outside (Off Page) to improve its visibility in the organic results (not paid) of the different search engines. We can divide it into these two groups:

SEO On Page : can be defined as the optimization that is done, directly, on the pages of the website that we want to position in the results on Google. It makes sure that the web is optimized so that the search engine understands its content. Here we would include SEO factors such as keyword optimization , which are the terms with which you want the user to find your content when searching on Google. The loading time , the user experience , the optimization of the code and the URLs are other points that are worked on in SEO On Page services .
SEO Off Page : These are the factors external to the website that Google takes into account for positioning. For example, the capture of quality links that point to the site that you want to position.
What are SEO services?
After all this, you will surely wonder exactly what SEO services are and what benefits they can bring to your business.

Our SEO services are made up of a series of strategies to improve the visibility of your website in search engines with the aim of increasing traffic from Google and helping you win customers.

To do this, we analyze in detail the needs of your website , we choose the most appropriate and profitable keywords for your business and we prepare a tailor-made plan.

The services of our SEO team will be based on advice and continuous monitoring of the strategy designed to achieve the best positions.

What do SEO services provide?
As we have seen, SEO is an essential part of the online strategy of a brand or company. Thanks to our organic positioning services , you will get:

More traffic . After having made an investment of money, time and resources to build a website that represents your brand, you need to make it profitable through services such as SEO .
Most users tend to visit one of the top 10 sites suggested on a search engine results page. Therefore, appearing in the top positions is a guarantee to get a large number of visitors to your website. With our SEO service we will take care that you reach more people through the general organic results , the Google Maps tabs , the images, etc.

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