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10 Powerful Tips for Effective Logo Design
Posted on 4 May, 2021 by Elsa Tom
Visual elements are very important in a business. Nowadays, people don’t spend a lot of time reading write-ups. They’d rather get the information they need through a few clear visual elements. This is why a logo is very important for a business. Logos are used in all materials that a business puts out including advertisements, presentations, products and even stationery. A logo creates an identity for your business and therefore it is important to work with a graphic design agency to get your logo designed.
The sight of a big yellow ‘M’ on the road immediately reminds you of the fast-food joint ‘McDonald’s.’ Similarly, the picture of a bitten apple will immediately remind you of Apple Inc. This is the power of a well-designed logo. It immediately reminds people of your business and helps create awareness.
Given below are some powerful tips for effective logo designing
Keep it simple
The best logos are the ones that are very simple and clear. A lot of different colours and complicated fonts only serve in distracting and won’t satisfy your purpose. A simple logo is very memorable and easily recognizable. Some of the most recognizable logos are that of Nike, Apple and McDonalds and all of these are very simple designs. A simple logo can also be timeless and it can be easily customized without changing it too much as your business progresses.
Choose the right colour
Colour can convey a lot of emotions. Choosing the right colour is very important when designing your logo. Colours give life to a design and communicate to the customers. You have to first decide your approach towards your target consumers and then choose a colour for logo. The colour blue conveys a sense of togetherness while white can be considered pure and red, aggressive and bold. Each colour has a different meaning. Choosing the right colour is key in an effective logo.
Have a clear understanding of the brand
A logo is very important in brand recognition. Customers should get an idea of what the brand is through its logo. One way to get the logo right is to keep in mind the business, its working culture and target market and identify the personality of the business. Based on the personality, an appropriate logo can be designed. Approach a good company for logo design in Dubai to get the right logo for your company.
A picture can communicate a thousand words. A logo should be simple and clear and what better way to do that than by a picture? The pictures you choose can be closely related to the business for easier recognition and understanding. Ensure that you use clever ways to make the picture meaningful. For example, the logo of ‘Amazon’ has an arrow under it connecting the A and Z. This is a clever way to show that Amazon offers anything you need.
Make use of the negative space
Negative space is the white space between the elements that you created. The negative space can be used creatively to make patterns without the actual use of elements and colours. This keeps a logo very interesting and fun to look at. It can be very difficult to work with negative space but once you get it right, you will end up with a very fresh and interesting logo.
Design a logo to be timeless
When designing a logo, the future should be kept in mind. Changing the logo after a business has been established can sometimes create a harmful effect on the business. Some customers become loyal to business because of its logo and a sudden change can be very confusing and dissatisfying. Design a simple logo so that it can be modified as time goes by without changing the original design too much. A logo design company in Dubai can help you with this.
Think about all applications of the logo
When you create a logo, it is not just used in one place. It is a complete brand identity. It can appear on your business cards, websites, letterheads and billboards among other places. It can also appear in different sizes. Just because your logo looks good on a business card doesn’t mean it will look good everywhere else. Think about all the places where your logo can appear before creating a design. Companies or agencies specializing in corporate branding in Dubai have experts who can help you test your designs in different platforms before fixing a logo that suits you.
Create something unique
A lot of competitors in the same industry might have similar elements, fonts or colours in their logos. Your aim should be to create something different and unique that can set you apart from your competitors. Seeing similar logos everywhere can be very tedious. Create something that is new and the world will be curious to know more about it.
Be careful of symmetry and proportion
People tend to love a design that is symmetrical. There is something very calming about proper order in a design. An unbalanced design can be discomforting. Not all logos are proportionate and they don’t necessarily have to be. But a proportionate design can be very pleasing to the eye and memorable too.
Decide whether you want an active or passive logo
An active logo is something that represents motion and a passive logo shows something stationery. One is not better than the other. An active logo instills a sense of excitement in the viewers mind while a passive logo gives a sense of stability. An active logo can provide a push for some businesses but it is not suitable for all. You have to identify the personality of your business and decide on the type of logo. A design agency in Dubai can help you create the right kind of logo that suits your business.
A logo creates a brand identity and it helps in acquiring the consumers’ trust. Therefore, logo designing shouldn’t be done half-heartedly. Invest some money and get the best logo design company in Dubai to get yours designed. The benefits that a well-designed logo can bring to your business are immense.