Different Branding Strategies used for a Business

Posted on 1 April, 2021 by Elsa Tom

Do you ever wonder about what branding is? Why is it so important in today’s marketplace? Branding in Dubai is an elixir of every company’s growth. It is an important marketing practice used to give a company its personality and uniqueness among other competitive markets. A well-received product by the target audience can change a business to another level. As positive recognition of a product/service grows, there is a need to set the strategies for branding to ensure that they are met with high demand. It makes a memorable impression of the product/service in front of consumers. Through branding in Dubai, you are highlighting your company values and specialties.  

There are different types of branding strategies that a company feels free to choose.

Private-Label Branding

To compete with larger retailers, successful store brands use private-label branding strategies.

Private-label products are manufactured by a contract or third-party manufacturer and sold in the name of the retailer’s brand name.

Attitude Branding

Sometimes companies create an emotional connection between brands and their customers. It makes a larger feeling in the minds of customers about the business. 

Brand Extension Branding

It is a strategy in which a company marketing its product with its own brand images uses the same brand name for different products.

Company Name Branding

To improve brand recognition, the company uses its own name for the popularity of brands. Logos, company slogans, colors, etc are used to recognize the business. For example, Coca-Cola, the name itself is a company name to engage with the audience.

Individual Branding

Sometimes large companies give each product that a company sells a unique brand name.

Zapio Technologies is a leading branding and advertising agency in Dubai. We have brilliant branding experts who are dedicated to building strong and powerful branding strategies that make a strong impression on your business. Zapio supports the growth of your business. We will create a beautiful brand experience. Our branding experts bring your idea to life. Let us work together!

Learn more at https://zapiotech.com/corporate-branding-dubai.html